The word

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on digital marketing from industry leaders

The vision of Facebook in 2019?

Facebook is the largest social network in the world. Alexis Lebedoff, the Country Director shares his vision on what is Facebook...
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What are the key strategic pillars of Samsonite?

Samsonite is one of the biggest actor worldwide in the travel sector specialised in luggages and accessories. We have the...
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A talk with Country Director of Google: Thierry Geerts

In this episode we talk to Thierry Geerts, Country Director of Google Belgium about his new book “Digitalis”. Travel to...
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Speaking at “Google what’s next”

“The word”, usually a platform for clients and partners to share their knowledge on the impact of video, stays inside...
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How to deliver your brand promise in digital?

Nathalie Erdmanis, director strategic marketing and branding at AG insurance talks about defining digital touchpoints and how video is changing...
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Why is YouTube for performance so exciting?

Regional director of Google Europe Shane Holland shares his knowledge on the impact of YouTube for Performance. In this episode...
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How does video impact organisations today?

In the second episode of “the Word” CEO of the Virtuology group; Cédric Donck speaks up about the impact of...
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What is the rol of video in B2B?

We still notice, mistakenly, that B2B companies believe digital video is a marketing tool for B2C companies. In the first...
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Think Like Georgia – Ad Skipping: Pain or Gain?

In this episode we discuss Youtube ads and the amazing opportunity to only pay for the ads that are actually...
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