The word

Follow “The Word” to gain the latest insight on digital marketing from industry leaders

PayPal’s position in mobile

“We are everywhere––whether you game online, you date online, you sport online, you work on mobile.” – In episode #9...
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The future of work with Hewlett-Packard

In Episode #11 of The Word, @HP’s Managing Director Belux, Koen Van Beneden, speaks to us about how this traditional...
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We are broadkat

Did you know that 71% of consumers prefer personalized advertising? Yet 97% of digital campaigns don’t have a unique creative...
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How TV advertising is adopting digital practices with Proximus?

In episode #8, Bart Swimberghe, Head of Smart Advertising Solutions at Proximus, talks to us about “addressable TV” and the...
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On drive-to-store campaigns with Pizza Hut

“Everybody loves pizza.” – In the latest episode of The Word, we speak to Bart, the E-Commerce Manager of Pizza...
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What does the future for Mastercard look like?

For the #6 episode Henri Dewaerheijd, Country Manager Mastercard, tells us all about what the future of Mastercard looks like...
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How Coca-Cola uses digital to engage with their audience?

For the #5 episode, we are together with Alexandra Illiashova, Digital Team Lead at Coca-Cola Services. She shares very interesting...
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What are the marketing purposes behind the mobility app Skipr?

Hear from Grégory Lienart, CMO of Skipr, how Skipr works and what the marketing behind this mobility app is.
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On customer-centricity in aviation with Brussels Airlines

For the #3 episode, we invited Tanguy Cartuyvels, VP Marketing, from Brussels Airlines. He explains the importance of customer-centricity in...
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