Nathalie Erdmanis, director strategic marketing and branding at AG insurance talks about defining digital touchpoints and how video is changing this approach.
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Regional director of Google Europe Shane Holland shares his knowledge on the impact of YouTube for Performance. In this episode you’ll learn how Google has combined the force of it’s search engine with Youtube.
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We still notice, mistakenly, that B2B companies believe digital video is a marketing tool for B2C companies. In the first episode of “The Word”, Fernando Kjiel, Global Brand Director at HILTI tells us how his company benefits from the use of video throughout the business.
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Engaging with your audience using one piece of content is not enough to successfully launch a digital campaign. Learn about teasers, full messages and remarketing within this video.
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According to Cisco, there will be nearly 1.9 billion Internet video users by 2021, and video will represent 80% of all global Internet traffic. In this video you will learn what stepsshould be taken to develop your ownvideo strategy.
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