“We are everywhere––whether you game online, you date online, you sport online, you work on mobile.” – In episode #9 of the Word, we speak to Joachim Goyvaerts, the BeNeLux & Ireland director of the financial service company powering almost all of our online transactions: @PayPal.
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In Episode #11 of The Word, @HP’s Managing Director Belux, Koen Van Beneden, speaks to us about how this traditional technology company has positioned itself as “the future of work,” accommodated for Gen Z, and continues to claim its share of a competitive market.
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Did you know that 71% of consumers prefer personalized advertising? Yet 97% of digital campaigns don’t have a unique creative for each targeting segment, because most companies still go with a one size fit all communication approach.
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In episode #8, Bart Swimberghe, Head of Smart Advertising Solutions at Proximus, talks to us about “addressable TV” and the way a traditional media is shifting to be more like digital.
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“Everybody loves pizza.” – In the latest episode of The Word, we speak to Bart, the E-Commerce Manager of Pizza Hut, about the digital strategies used to drive business for the pizza company that is not only loved but known across the globe.
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For the #6 episode Henri Dewaerheijd, Country Manager Mastercard, tells us all about what the future of Mastercard looks like and how AI plays a role in it.
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For the #5 episode, we are together with Alexandra Illiashova, Digital Team Lead at Coca-Cola Services. She shares very interesting insights with us about their co-creation campaign for Fanta. We also get to know important key learnings that brought her here today at Coca-Cola.
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Hear from Grégory Lienart, CMO of Skipr, how Skipr works and what the marketing behind this mobility app is.
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For the #3 episode, we invited Tanguy Cartuyvels, VP Marketing, from Brussels Airlines. He explains the importance of customer-centricity in the aviation sector and how they practice this at Brussels Airlines.
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In this episode, we are together with Antoine Philippe, head of marketing & innovation exteriors at Etex. We get to know more about Antoine’s career and the key findings that brought him here today.
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