Facebook is the largest social network in the world. Alexis Lebedoff, the Country Director shares his vision on what is Facebook in 2019, apparently it’s not just the blue app!
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Samsonite is one of the biggest actor worldwide in the travel sector specialised in luggages and accessories. We have the chance to welcome Edouard Wattel in this episode, he is responsible for Digital and E-commerce at the European level, he is sharing with us the strategic vision of Samsonite and how they differentiate.
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In this episode we talk to Thierry Geerts, Country Director of Google Belgium about his new book “Digitalis”. Travel to Digitalis, the country that connects more than 4 billion people via the internet. A country where health care, education, mobility, economy and other social themes are being addressed thanks to the possibilities of the digital...
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“The word”, usually a platform for clients and partners to share their knowledge on the impact of video, stays inside today as we interview Managing Director of Broadkat Jean-Vianney Philippe. Google what’s next is an exclusive event at GooglePlex Brussels. The theme: exploring the future of digital marketing and the importance of integrating business intelligence...
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Nathalie Erdmanis, director strategic marketing and branding at AG insurance talks about defining digital touchpoints and how video is changing this approach.
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Regional director of Google Europe Shane Holland shares his knowledge on the impact of YouTube for Performance. In this episode you’ll learn how Google has combined the force of it’s search engine with Youtube.
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In the second episode of “the Word” CEO of the Virtuology group; Cédric Donck speaks up about the impact of video on his organisation and shares his opinion on the future of the medium.
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We still notice, mistakenly, that B2B companies believe digital video is a marketing tool for B2C companies. In the first episode of “The Word”, Fernando Kjiel, Global Brand Director at HILTI tells us how his company benefits from the use of video throughout the business.
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In this episode we discuss Youtube ads and the amazing opportunity to only pay for the ads that are actually being watched!
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Engaging with your audience using one piece of content is not enough to successfully launch a digital campaign. Learn about teasers, full messages and remarketing within this video.
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