Brussels Airlines

Creative concept & Multiple format production
SkillsStorytelling

Full digital video audit

Brussels Airlines is the largest airline of Belgium. It operates in more than 120 destinations around the world. They asked our help in defining and implementing a video marketing strategy which answers to their business objectives. At broadkat, we understand that communicating a message in digital needs different touchpoints. With a combination of specific creative and digital skills, we made it possible to define and implement a video marketing strategy for Brussels Airlines. Having done a full digital audit helps us understand the audience and will improve the digital strategy in the end.

More than 60 video assets for 1 campaign

We offer a deep understanding of digital by listening to the signals of the data and audience first. To make sure that the creatives we develop will impact them at a maximum. We created more than 60 video assets for one campaign. We helped Brussels Airlines in structuring the content but also in mapping the video content and adapting the messages and the format. With this flexible and scalable approach, we managed to reach their business objectives.

More than 60 video assets for 1 campaign

We offer a deep understanding of digital by listening to the signals of the data and audience first. To make sure that the creatives we develop will impact them at a maximum. We created more than 60 video assets for one campaign. We helped Brussels Airlines in structuring the content but also in mapping the video content and adapting the messages and the format. With this flexible and scalable approach, we managed to reach their business objectives.

Full video audit

After the campaign was done we prepared a full impact measurement report. In which we shared all the data and insights gathered from the campaign. This last step is very crucial because it allows us to analyze the business objectives and reflect on how future campaigns can be optimized.